Epsilon PeopleCloud
The #1-ranked audience platform.
Overview
Epsilon PeopleCloud is a comprehensive marketing suite that combines data, analytics, and media activation. It is built on CORE ID, a stable, person-first identifier. Within this suite, Epsilon offers secure data sharing and clean room environments that allow brands to safely collaborate with partners, enrich their first-party data with Epsilon's extensive data assets, and activate audiences in a privacy-compliant manner.
✨ Key Features
- CORE ID identity graph
- Secure data sharing and clean room environment
- First-party data enrichment
- Integrated audience modeling and activation
- Comprehensive consumer data assets
- Unified analytics and measurement
🎯 Key Differentiators
- Combines a robust identity graph (CORE ID) with vast, proprietary consumer data assets.
- Tightly integrated platform covering identity, data, and media activation.
- Owned by Publicis Groupe, providing deep agency and media relationships.
Unique Value: Delivers a complete, integrated platform for identity, data, and activation, enabling brands to enrich their first-party data and collaborate with partners in a secure environment to drive personalized marketing at scale.
🎯 Use Cases (5)
✅ Best For
- A retailer enriching its customer data with demographic and lifestyle attributes to improve personalization.
- A CPG brand collaborating with a retailer to measure the sales lift from a digital ad campaign.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies seeking a pure-play, technology-only clean room solution without data assets.
- Organizations outside of the marketing and advertising domain.
🏆 Alternatives
Offers a more holistic solution than pure-play tech platforms by bundling a powerful identity graph, extensive data assets, and media activation capabilities into a single offering.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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