Fivetran
Automated data movement.
Overview
Fivetran is an automated data integration platform that specializes in moving data from applications, databases, and files into a central data warehouse or data lake for analytics. While it's an ELT (Extract, Load, Transform) tool, it's a critical component of application migration strategies that involve modernizing the data layer. It provides pre-built, maintenance-free connectors that automatically adapt to schema and API changes.
✨ Key Features
- Fully managed, automated data pipelines
- 300+ pre-built connectors
- Automated schema migration and normalization
- Idempotent and incremental data updates
- Log-based change data capture (CDC) for databases
- High-volume data replication
🎯 Key Differentiators
- Reliability and maintenance-free nature of connectors
- Breadth and depth of data source connectors
- Focus on the 'EL' of ELT
Unique Value: Automates and simplifies the most time-consuming part of the data analytics lifecycle—data movement—with reliable, maintenance-free pipelines.
🎯 Use Cases (4)
✅ Best For
- Continuously replicating a production PostgreSQL database to Snowflake for real-time analytics
- Consolidating marketing data from Salesforce, Marketo, and Google Ads into Google BigQuery
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Lift-and-shift migration of entire servers or VMs
- Migrating application code or infrastructure
🏆 Alternatives
Considered the gold standard for reliability in data replication. More expensive than open-source alternatives like Airbyte, but requires significantly less engineering overhead.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Free plan for up to 500,000 monthly active rows.
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