Kapost
The Content Operations Platform for B2B Marketers.
Overview
Kapost, part of Upland Software, is a content operations platform designed to help B2B marketing teams manage the entire content lifecycle, from strategy and planning to creation, distribution, and analysis. It provides a centralized platform to align teams, streamline workflows, and gain visibility into content performance.
✨ Key Features
- Content strategy and planning
- Editorial calendar
- Workflow and task management
- Content production and collaboration tools
- Content distribution and promotion
- Content analytics and insights
- Digital asset management
🎯 Key Differentiators
- Focus on B2B content operations
- Strong capabilities for managing the entire content lifecycle
- Analytics focused on content's impact on the sales funnel
Unique Value: Kapost provides a single platform for B2B marketers to manage their entire content operation, from strategic planning to performance analysis, ensuring alignment and efficiency.
🎯 Use Cases (4)
✅ Best For
- B2B content marketing
- Content strategy and planning
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2C marketing with a focus on social media influencers
- General project management outside of content marketing
🏆 Alternatives
Unlike general marketing automation or project management tools, Kapost is purpose-built for the complexities of B2B content marketing, offering specialized features for content strategy, production, and analytics.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
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