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🔧 Matomo Tag Manager

Matomo Tag Manager

The #1 Open-Source Tag Manager.

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Overview

Matomo Tag Manager is an open-source solution that allows you to manage and embed tracking codes (tags) on your website without needing technical help. As part of the Matomo ecosystem, it emphasizes data ownership and privacy, making it a popular choice for those looking for an ethical alternative to other platforms. It can be hosted on-premise for maximum control.

✨ Key Features

  • Open-source and free to use (on-premise)
  • Full data ownership
  • No data limitations
  • Integrated with Matomo Analytics
  • Debug mode and versioning

🎯 Key Differentiators

  • Open-source with the ability to self-host
  • 100% data ownership and strong privacy focus
  • No data limits or sampling

Unique Value: Provides a free, open-source, and privacy-respecting tag management solution that gives users complete control and ownership of their data.

🎯 Use Cases (4)

Managing tracking tags for websites using Matomo Analytics Organizations with a strong need for data ownership and privacy Deploying custom tracking scripts Self-hosting analytics and tag management

✅ Best For

  • Implementing Matomo Analytics event tracking
  • Managing tags for privacy-conscious organizations

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Users who need a wide range of pre-built third-party tag templates and enterprise-level support.

🏆 Alternatives

Google Tag Manager Piwik PRO Tag Manager

Offers a level of control and data ownership that is not possible with cloud-based, proprietary solutions like Google Tag Manager.

💻 Platforms

Web

🔌 Integrations

Matomo Analytics Various third-party tags via custom templates

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Cloud tier)

🔒 Compliance & Security

✓ GDPR

💰 Pricing

Contact for pricing
Free Tier Available

✓ 21-day free trial

Free tier: Unlimited on-premise

Visit Matomo Tag Manager Website →

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