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Metricool

Analyze, manage, and grow your digital presence.

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Overview

Metricool is a comprehensive digital marketing platform that allows users to analyze their social media, website, and online advertising performance in one place. It offers tools for content planning, scheduling, reporting, and competitive analysis.

✨ Key Features

  • Unified Analytics (Social, Web, Ads)
  • Content Planner & Scheduler
  • Competitor Analysis
  • Hashtag Tracker
  • Custom Reporting
  • Inbox Management
  • AI Assistant

🎯 Key Differentiators

  • Integration of social media, website, and ad analytics in one platform
  • Very competitive pricing and a generous free plan
  • Supports a wide range of platforms, including Twitch and Google Business Profile

Unique Value: Provides a unified view of a brand's entire digital presence, from organic social to paid ads, at an accessible price point.

🎯 Use Cases (4)

Managing and analyzing all digital marketing channels from one dashboard Scheduling content across multiple social networks Tracking the performance of online ad campaigns Creating unified reports for clients or stakeholders

✅ Best For

  • Freelancers and agencies managing multiple client accounts
  • Small businesses looking for an affordable all-in-one solution
  • Marketers needing to connect social media performance with ad spend

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Large-scale, enterprise influencer discovery
  • Deep, specialized social listening for large brands

🏆 Alternatives

Buffer Hootsuite Later

Offers a broader range of integrated analytics (including ads and web) than many social-media-only focused competitors.

💻 Platforms

Web iOS Android

🔌 Integrations

Instagram Facebook Google Business Profile TikTok YouTube Pinterest LinkedIn X (formerly Twitter) Twitch Google Ads Facebook Ads

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Team tier)

🔒 Compliance & Security

✓ GDPR

💰 Pricing

$18.00/mo
Free Tier Available

Free tier: 1 brand, 1 user, 50 scheduled posts/month, limited historical data.

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