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🔧 Optimizely Feature Experimentation

Optimizely Feature Experimentation

Confidently release features and run experiments anywhere.

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Overview

Optimizely's Feature Experimentation platform allows teams to safely deploy and test new features. It combines feature flagging with powerful A/B testing and experimentation capabilities, enabling data-driven decisions about product development. It supports a wide range of platforms and integrates with other Optimizely products.

✨ Key Features

  • Feature Flags & Rollouts
  • A/B and Multivariate Testing
  • Stats Engine
  • SDKs for major languages
  • Personalization

🎯 Key Differentiators

  • Strong focus on experimentation and A/B testing
  • Part of a larger digital experience platform
  • Advanced statistical modeling

Unique Value: Combines feature flagging with best-in-class experimentation to help teams make data-driven product decisions.

🎯 Use Cases (4)

A/B testing UI changes Gradual feature releases Personalizing user experiences Testing new algorithms

✅ Best For

  • Conversion rate optimization
  • Reducing risk of new feature releases

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Teams needing a simple, free feature flagging tool without experimentation.

🏆 Alternatives

LaunchDarkly Split VWO

Offers more advanced and statistically rigorous experimentation capabilities than many other feature flagging tools.

💻 Platforms

Web iOS Android Desktop API

✅ Offline Mode Available

🔌 Integrations

Google Analytics Adobe Analytics Salesforce Marketo API

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001

💰 Pricing

Contact for pricing

✓ 14-day free trial

Visit Optimizely Feature Experimentation Website →