Qualtrics CoreXM
The Foundation of Experience Management.
Overview
Qualtrics CoreXM is a powerful and flexible platform for all types of research. It enables organizations to design and deploy surveys, collect feedback from any channel, and analyze the data with advanced statistical methods. For brand research, it's used to conduct brand tracking studies, measure brand perception, and test ad concepts.
✨ Key Features
- Advanced Survey Builder
- Multi-channel Data Collection (Web, Email, SMS, App)
- ExpertReview for Survey Quality
- Advanced Statistical Analysis (Stats iQ)
- Text & Voice Analytics (Text iQ)
- Customizable Dashboards & Reporting
- Panel Management
- Conjoint & MaxDiff Analysis
🎯 Key Differentiators
- Unified Experience Management (XM) platform
- Advanced AI and predictive analytics (iQ)
- Enterprise-grade security and scalability
Unique Value: Provides a single platform to manage all four core experiences of business: customer, employee, brand, and product.
🎯 Use Cases (6)
✅ Best For
- Running longitudinal brand tracking surveys to measure awareness and perception over time.
- Testing the effectiveness of new advertising campaigns before launch.
- Analyzing open-text feedback to understand brand sentiment.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media listening and mention tracking.
🏆 Alternatives
Offers significantly more advanced analytical and predictive capabilities than traditional survey tools like SurveyMonkey or Typeform.
💻 Platforms
✅ Offline Mode Available
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Limited to 1 active survey, 100 responses, and basic features.
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