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Upland Localytics

Personalized Mobile App Marketing & Analytics.

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Overview

Upland Localytics provides a suite of tools for mobile app analytics and marketing. It enables businesses to understand user behavior, segment their audience, and engage them with personalized push notifications and in-app messages. Localytics is designed to help businesses improve app user retention and drive conversions.

✨ Key Features

  • Mobile App Analytics
  • User Segmentation
  • Push Notifications
  • In-App Messaging
  • A/B Testing
  • Funnel Analysis

🎯 Key Differentiators

  • Combined analytics and marketing automation.
  • Focus on mobile app engagement.
  • Enterprise-level support.

Unique Value: Provides a unified platform for enterprises to understand how users interact with their mobile apps and engage them with personalized messages to drive desired outcomes.

🎯 Use Cases (5)

Mobile App User Engagement Behavioral Targeting Lifecycle Marketing App User Retention Personalized In-App Experiences

✅ Best For

  • Analyzing user flows to identify and address points of friction.
  • Targeting user segments with personalized push notifications to drive re-engagement.
  • Onboarding new users with a series of automated in-app messages.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Companies without a mobile app.
  • Teams needing a simple, low-cost push notification service.

🏆 Alternatives

Mixpanel Amplitude CleverTap

Offers a strong combination of both analytics and messaging specifically for mobile apps, which some competitors may handle in separate products or with less depth.

💻 Platforms

iOS Android Web API

🔌 Integrations

Segment mParticle Salesforce

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (All plans tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2

💰 Pricing

Contact for pricing
Visit Upland Localytics Website →