VWO

A/B Testing and Experimentation Platform

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Overview

VWO is a leading A/B testing and conversion rate optimization platform. It also offers VWO FullStack, which includes feature rollout capabilities. This allows teams to decouple deployments from releases, test features in production, and gradually roll them out to users, all while measuring the impact on key metrics.

✨ Key Features

  • A/B Testing
  • Feature Rollouts
  • Server-side Testing
  • User Segmentation
  • Analytics and Reporting
  • Personalization

🎯 Key Differentiators

  • Strong focus on conversion rate optimization and A/B testing
  • User-friendly interface for both marketers and developers
  • Comprehensive suite of tools for website optimization

Unique Value: Provides an integrated platform for testing, optimizing, and rolling out new features, helping teams to improve user experiences and drive business growth.

🎯 Use Cases (4)

Conversion rate optimization Running server-side experiments Safely rolling out new features Personalizing user experiences

✅ Best For

  • Comprehensive A/B testing for marketing and product teams
  • Combining experimentation with feature management

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Teams needing a simple, developer-first, standalone feature flagging tool.

🏆 Alternatives

Optimizely LaunchDarkly Adobe Target

Offers a more user-friendly and often more affordable solution for A/B testing and experimentation compared to some enterprise-focused competitors.

💻 Platforms

Web iOS Android Server-side API

✅ Offline Mode Available

🔌 Integrations

Google Analytics Adobe Analytics Segment Shopify WordPress API

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Custom tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

Contact for pricing

✓ 14-day free trial

Visit VWO Website →