Adobe Experience Platform Tags
Deploy and manage all the analytics, marketing, and advertising tags.
Overview
Adobe Experience Platform Tags (formerly Launch) is a tag management system that allows users to control and deploy tags on their digital properties. It is deeply integrated with the Adobe Experience Cloud, enabling seamless data flow between Adobe solutions.
✨ Key Features
- Rule builder with conditions and actions
- Extensible platform with an app store-like model for extensions
- Open, API-first design
- Data Elements for creating a data dictionary
- Enterprise publishing workflows
- Event forwarding (server-side)
🎯 Key Differentiators
- Seamless integration with Adobe Experience Cloud
- Modern, extensible architecture with extensions
- Included at no extra cost for Adobe customers
Unique Value: Offers unparalleled integration with the Adobe Experience Cloud, simplifying data collection and activation for Adobe customers.
🎯 Use Cases (3)
✅ Best For
- Streamlining data collection for the Adobe ecosystem
- Centralizing tag governance for large enterprises
- Forwarding events server-side to reduce client-side load
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not invested in the Adobe Experience Cloud ecosystem
🏆 Alternatives
Provides a more integrated experience than third-party TMS for Adobe products, but may be less flexible for non-Adobe stacks.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Included with Experience Cloud support plans tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Included with Adobe Experience Cloud licenses.
🔄 Similar Tools in Tag Governance
Tealium IQ Tag Management
Enterprise tag management to control and manage your entire marketing technology stack....
Google Tag Manager
A free tag management system that allows you to manage and deploy marketing tags on your website or ...
Segment
A Customer Data Platform (CDP) that provides tag management as part of its data collection capabilit...
Ensighten
An enterprise tag management and customer data platform focused on security and governance....
Piwik PRO Tag Manager
A privacy-focused tag management system, part of the Piwik PRO Analytics Suite....
Matomo Tag Manager
An open-source, privacy-focused tag management system that gives you full control over your data....